Antoine started his professional career in charge of the acquisition of a gaming startup at the dawn of the Facebook advertising platform in 2007. Since then he has never left the performance marketing field.
Passionate about the social, mobile and gaming industries, he has been working at OUAT Entertainment since 2010. His goals have been to recruit users at the best possible costs, to leverage virality and advocacy, and finally to keep users engaged and to monetize them.
Data driven, Antoine follows figures more than intuitions to optimize ad campaigns and to maximize revenues.
He is now the Chief Farmer at TheFarm.agency, a new performance marketing agency which helps his partners to cultivate their business through efficient mobile, social and data strategies.