Project Description

Jean-Yves Lapasset

 I’ve been working for Sega in the last 4 years, as Director of Business analysis.

I am in charge of the Market & Consumer research department.

We lead consumer research for Sega West (US/EMEA) on key franchises (Sonic, Total War, Aliens, Football Manager, Company of Heroes, Endless franchises) and main consumer trends

We lead as well market dynamics / forecasting / strategic insights & support business activities (M&A, Business Development).